Google has changed its practice in Australia and New Zealand relating to its policing of online advertisements that use third-party trade marks. Previously, owners of the trade marks could request Google to remove such advertisements. However, from the 28th July 2014 Google’s policy in Australia and New Zealand was brought in line with other major English speaking countries by allowing exceptions for the use of a third-parties trade mark that is in line with honest commercial practices. In particular, resellers of goods, sellers who offer compatible components or parts, and advertisers who provide information about goods and services will be able to use third-party trade marks in the text of their advertisements.
