Q&A with Tom Robertson

Tom Robertson is a senior member of Pipers' IP team with a deep understanding of, and decades of experience in, patents, trade marks, and design law. His extensive practice spans the agricultural, viticultural, mechanical, and electrical sectors, as well as a strong background in trade mark law and IP searching.

Some of Tom’s career highlights include his role as an Examiner at IPONZ, where he played a part in advising on the drafting of New Zealand’s Trade Marks Act 2002, and his significant experience with Australian IP law garnered from his time in our firm’s former Brisbane Office.

A Registered Patent and Trade Mark Attorney, Tom also serves as the current President of the New Zealand Intellectual Property Attorneys Inc. (NZIPA). At Pipers IP, Tom helps to drive innovation and delivers outstanding results for our clients.

1. What motivated you to become a patent attorney?

After spending 16 years at the NZ Patent Office as a patent and trade mark examiner, I felt it was the right time to transition into a role where I could use my experience to help others. My time at the Patent Office gave me a deep understanding of the IP landscape, and I wanted to apply that knowledge to assist inventors and businesses in protecting their intellectual property. It has been rewarding to guide clients through the complexities of patents and trade marks and help them secure solid IP protections.

2. What do you enjoy the most about being part of Pipers IP?

The flexibility to work across various areas of intellectual property is what I appreciate the most about Pipers IP. While we have specialists in specific fields, the firm’s collaborative environment allows me to engage with a wide range of IP matters, from patents to trade marks, without compromising on technical expertise. This variety keeps my work interesting and enables us to deliver tailored solutions that meet the unique needs of each client.

3. Can you share a piece of advice for someone looking to file their first patent and/or trade mark application?

Take your time and do not rush the process. It is important to research and fully understand the steps involved in obtaining a trade mark registration or a granted patent. Getting it right from the beginning can save you from potential issues and additional costs later on. Think of it like constructing a building-you need to ensure that the foundation is strong and proper before you start building upwards. My advice is to consult with a patent and/or trade mark attorney early in the development of your idea, invention, or brand. This ensures you have a strong foundation before moving forward.

4. What has been the most rewarding aspect of your role as the current President of New Zealand Intellectual Property Attorneys Inc. (NZIPA)?

Leading the NZIPA and being part of the Council has been an honour and incredibly rewarding. It gives me the opportunity to contribute to the development and improvement of the IP profession in New Zealand. It is very fulfilling to know that our collective efforts are making a positive impact on the industry and supporting our members. Whether it is advocating for better policies or providing valuable resources, helping to shape the future of intellectual property in New Zealand is something I am proud to be involved in.

5. If you could witness the creation of any famous invention, which one would it be and why?

Gosh, there are so many, but if I had to choose one, it would have to be the wheel.  Its simplicity and fundamental impact on human progress are extraordinary. Without it, even basic tasks would be a lot more complicated. I mean just imagine the logistics of moving the objects! Observing the wheel’s invention would reveal how a straightforward idea can have a lasting and transformative effect on everyday life.

Authors: Tom Robertson and Pritesh Lohani

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